How to prepare photos that convert on a listed property

The cover photo decides the click. A clean façade, with no cars in front, photographed at golden hour (first or last hour of the day) has a click rate up to three times higher than the same property photographed at noon with harsh shadows. The second photo should be the living room or main social space showing spaciousness.

Use a 4:3 or 3:2 horizontal format with a minimum resolution of 1600 × 1200 px. Frame from a corner to show three walls instead of two. Turn off fans, put away personal items, raise curtains and turn on all lights even during the day. Consistent color temperature (all photos in warm or cool white) raises the perception of quality.

Recommended upload order: exterior cover, living room, dining room, kitchen, main bedroom, main bathroom, secondary bedrooms, secondary bathrooms, outdoor areas, condominium amenities. Include at least one photo of each relevant space. Avoid distorted panoramic photos; users distrust the distortion of ultra-wide lenses.

Key points

• Cover: façade at golden hour, no cars
• Horizontal 4:3 format, minimum 1600 × 1200 px
• Turn on lights and open curtains even during the day
• Upload in a logical tour order