For direct owners
Owners need to publish easily, know which photos to upload, receive leads, and keep availability up to date.
- Basic listing
- Photo guide
- WhatsApp or email
- Pause the listing
Sell with options
Sell your property as an owner or with an agent's support
Publish your property, receive leads, compare options to promote it, and connect with agents if you need representation.
How it fits into Ubica Casa
Owner
free basic listing
Agent
professional follow-up and promotion
Add-ons
featured, verification, and photo/video
For sellers with an agent
Owners can choose an agent based on area, experience, inventory, and promotion plan.
- Agent profile
- Service areas
- Listing history
- Shared lead
Promotion without waste
Paid add-ons should be concrete: featured by area, verification, photo package, video, or bulk upload for agencies.
- Featured
- Price dropped
- Tour or video
- Document verification
Recommended path
A clear path to move forward
1
Prepare the listing
Title, price, location, type, m2, bedrooms, bathrooms, amenities, and photos.
2
Choose listing type
Direct owner, agent, agency, or developer.
3
Publish and review
The listing goes through moderation to reduce duplicates and improve trust.
4
Follow up
Respond to leads, update the price, and pause the property if it's no longer available.
Explore more
Connected routes to keep searching
Ways to sell
Three routes based on experience and time
There's no single answer. If you have the time and know the process, selling as a direct owner keeps the commission. If you need speed and a network, an agent earns their commission with better negotiation and qualified prospects. For large inventories, an agency or developer has its own infrastructure.
For sale by owner
You publish, receive inquiries, schedule visits and negotiate on your own. You keep 100% of the negotiation but take on the time and logistics. The free plan is enough for one property with the essentials.
Pros
- No agent commission
- Full control of the process
- Direct communication with prospects
To consider
- • Time and availability for visits
- • Negotiating without professional support
- • Less visibility without featured listings
With an agent
An agent takes on your property, presents it to their client base, schedules visits, pre-screens prospects and negotiates. They charge a commission at closing (typically 3%–6% in Mexico, depending on market and operation type).
Pros
- The agent's active client base
- Pre-screened prospects
- Professional negotiation
To consider
- • Commission at closing
- • Exclusivity is common
- • You share part of the value
With an agency or developer
For large inventories or full projects. Agencies use a professional plan with bulk upload, branding and reports. Developers have a dedicated sales force focused on their project.
Pros
- Dedicated team
- Structured marketing
- Wide distribution
To consider
- • Only for consolidated inventory
- • Formal processes
- • Concentrated geographic coverage
Tools for selling
What the dashboard offers to whoever publishes
Guided photo listing
The form tells you which photos are missing (facade, living room, kitchen, bedrooms, bathrooms), validates minimum resolution and orders the gallery. The cover photo is chosen specifically because it's the image that decides the click in search.
Premium multimedia tour
Professional plans let you upload a video tour, a 360° virtual tour and a digitized floor plan. Properties with full multimedia receive up to 3× more inquiries than those with photos only.
Document verification
The Verified badge appears after validating the owner's or agent's identity, the deed or property tax bill, and photos consistent with the location. It improves visibility and conversion, especially for buyers using financing.
Prospect inbox
Inquiries arrive in your dashboard with name, contact, message, the property viewed and the source. Tag each prospect by stage (new, contacted, visit, offer, closed) so you never lose track.
Affordable featured listings
Buy a featured slot for your property for 7 days and position it at the top of relevant searches by city, neighborhood or filter. It's clearly labeled as a sponsored listing.
Smart price drop
When you adjust the price, the listing gets a visible Price drop label and an algorithmic visibility boost for 72 hours. Useful to move stalled inventory without losing search ranking.
Pricing strategy
How to set a price that moves
Research real comparables
Identify at least ten similar properties sold or listed in the last six months within the same area. Adjust for m², age, bedrooms, parking, amenities, condition and orientation. The right price is the number-one factor for selling in a reasonable time.
Decide your pricing strategy
Three common options: firm price (no margin), price with room to negotiate (5–8%), or an aggressive listing with a closing date. The current market and your urgency to sell determine which is best. Overpricing is the most frequent cause of properties that end up selling below the original price.
Define when to review the price
If there are no offers in 30 days, review the photos, description and price before considering an aggressive cut. If there are offers but they're low, review which signals in the listing are pushing away the right buyer range.
Consider tax factors
Income tax (ISR) may apply to the seller depending on whether the property was a primary residence with provable residency, the amount of gain and other factors. The notary withholds and remits it. This affects the net price you receive and should therefore be considered in the negotiation. Consult an accountant before closing.
Frequently asked questions
Before you put up the For Sale sign
How much does an agent charge?
The most common commission in Mexico ranges from 3% to 6% of the sale price, plus VAT, payable at closing. It varies by market, operation type (residential, commercial, land), inventory level and exclusivity. Agree in writing on the percentage, what it includes (photos, video, featured slots), whether there are refunds for non-performance, and the exclusivity term.
How long does it take to sell a property?
It depends on price and location. In active markets (Monterrey, Mexico City, Guadalajara, Mérida) well-priced properties move within 30 to 90 days. Overpriced properties or those in low-demand areas can take 6 to 12 months. The right price from the start cuts the time in half versus staggered reductions.
Do I need the deed before publishing?
It's highly recommended. The deed is the document that proves ownership. Without it, buyers using financing can't move forward and cash buyers ask for significant discounts for the risk. If it isn't deeded, consider deeding before going to market, or advertise it clearly with the discount the market will demand.
Which documents should I have ready?
Public deed, a recent lien-free certificate, a current property tax bill, a no-debt water certificate, and if it's a condo, the bylaws and a no-debt fee certificate. Having the full package from day one speeds up closing and signals seriousness to the buyer.
Publish as an owner
Fill out the guided form, upload photos in the recommended format and submit for moderation. The free plan is enough for one active property.
Start publishingFind an agent
Compare profiles by area, specialty and active inventory. The professional directory makes it easy to choose representation with criteria.
View agentsProperty deed guide
What must be ready before closing: deed, lien-free certificate, property tax, no-debt certificates and notary review.
Read guide