How to price your home and sell it in a reasonable time

The right price is the number-one factor for selling in a reasonable time. An overpriced property accumulates visits without offers and ends up selling below the original price after several reductions. Start with a comparative market analysis: identify at least ten similar properties sold in the last six months within the same area. Adjust for square meters, age, number of bedrooms, parking, amenities, condition and orientation.

Physical preparations have measurable returns. Painting interior walls in neutral colors, repairing visible dampness, deep-cleaning floors, organizing spaces to show spaciousness and letting in natural light can increase the perceived price by 3% to 8%. Consider hiring a real estate photographer; professional photos increase listing click-through rates by up to 60% compared to phone photos.

Define a go-to-market strategy: firm price, price with negotiation margin or a sealed auction on a set date. List on portals with good local coverage and share with agents in your area. Respond to requests in under 4 hours; after price, response time strongly influences the quality of interested buyers. If after 30 days you receive no offers, review photos, description and price before considering a reduction.

Key points

• Use at least ten comparables sold in six months
• Paint, cleaning and professional photos pay off in final price
• Respond to requests in under 4 hours
• Review the price if there are no offers in 30 days